Klipfolio
What it is: Cloud dashboard platform focused on marketing and SaaS metrics. Real-time data updates with TV-friendly displays.
What It Does Best
Marketing dashboards. Pre-built templates for Google Analytics, Facebook Ads, AdWords. Track campaigns in real-time.
Real-time updates. Live data refreshes every few seconds. Perfect for TV displays in offices. No page refresh needed.
API-first approach. Connect to any REST API. Custom data sources with flexible data transformations using formulas.
Key Features
Pre-built connectors: 500+ integrations for marketing, SaaS, analytics
Klips library: Ready-made visualization widgets
Formula language: Transform data with Excel-like formulas
TV mode: Optimized for large displays with rotation
Client portals: White-label dashboards for agencies
Pricing
Go: $199/month (5 users, 25 data sources)
Pro: $799/month (20 users, 100 data sources)
Business: Custom pricing (unlimited)
When to Use It
✅ Marketing agency tracking campaigns
✅ Need real-time KPI dashboards
✅ TV displays for office metrics
✅ Many API data sources to connect
✅ Client reporting needs (agencies)
When NOT to Use It
❌ Complex data modeling needed
❌ Ad-hoc analysis and exploration
❌ Enterprise governance requirements
❌ Budget-conscious (expensive for features)
❌ Need advanced statistical analysis
Common Use Cases
Marketing agencies: Client campaign dashboards with white-labeling
SaaS metrics: MRR, churn, CAC, LTV tracking in real-time
Sales dashboards: Pipeline, revenue, quota attainment
Social media monitoring: Engagement, followers, campaign performance
Executive KPIs: High-level metrics on TV displays
Klipfolio vs Alternatives
vs Databox: Klipfolio more customizable; Databox simpler, better mobile
vs Geckoboard: Klipfolio more powerful; Geckoboard prettier, easier
vs Looker Studio: Klipfolio better real-time; Looker Studio free, more features
Unique Strengths
Real-time focus: Fastest refresh rates among BI tools
API connectivity: Connect to anything with REST API
Marketing-first: Built specifically for marketing use cases
Client portals: Great for agencies serving multiple clients
Bottom line: Best for real-time marketing and SaaS dashboards. Easy to set up, great for TV displays. Good mid-market option between free tools and enterprise BI.