Domo
What it is: Cloud-native business intelligence platform. 1000+ pre-built connectors, social collaboration, mobile-first design.
What It Does Best
Data connectivity. 1000+ connectors to SaaS apps, databases, files. Pre-built dashboards for popular tools. No coding required.
Social collaboration. Comment on data points, tag colleagues, get alerts. Slack-like experience for data discussions.
Mobile-first. Native iOS and Android apps. Create and edit dashboards on mobile. Real-time notifications and alerts.
Key Features
1000+ connectors: Pre-built integrations for SaaS, databases, files
Social layer: Comments, tags, alerts on data points
Mobile apps: Native iOS/Android with full editing capabilities
Magic ETL: Visual data transformation without coding
App marketplace: Pre-built dashboards and data apps
Pricing
Standard: Starting at $750/month (5 users)
Enterprise: Custom pricing (unlimited users)
Business Critical: Custom pricing (advanced features)
When to Use It
✅ Many SaaS tools to connect
✅ Want collaboration features
✅ Need mobile-first analytics
✅ Fast time-to-value required
✅ Distributed teams working remotely
When NOT to Use It
❌ Budget-conscious (expensive)
❌ Need extensive customization
❌ Want on-premises deployment
❌ Simple reporting needs (overkill)
❌ Prefer code-based transformations
Common Use Cases
Executive dashboards: C-suite KPIs with mobile access and alerts
Marketing operations: Multi-platform campaign analytics and attribution
Sales performance: Real-time pipeline tracking across CRM and tools
Customer success: Product usage, health scores, churn prediction
Operations monitoring: Cross-functional metrics with team collaboration
Domo vs Alternatives
vs Tableau: Domo better connectivity, collaboration; Tableau superior visualization capabilities
vs Power BI: Domo better mobile, connectors; Power BI much cheaper, better Microsoft ecosystem
vs Looker: Domo easier setup, better mobile; Looker more customizable, better for large scale
Unique Strengths
Connector breadth: 1000+ pre-built integrations save massive time
Social collaboration: Only BI tool with true social features
Mobile excellence: Best-in-class mobile BI experience
Fast deployment: Quick time-to-value with pre-built solutions
Bottom line: Fast to deploy with excellent connectors and collaboration features. Best for distributed teams using many SaaS tools. Premium pricing but quick ROI.